Contractors, architects, and specifiers need detailed information on individual products, and BuildSite is the best product knowledge tool in the business.
Answers to Common Questions
- I am a manufacturer whose products are listed on BuildSite. How do my customers find me?
- I have a great website. Why should I list my products on BuildSite?
- Can BuildSite link directly to my site?
- I have a distributor network. How can people find where to buy my products?
- How will my products be displayed with BuildSite Advertising?
- What Advertising options are available?
- We are in a tough economic climate. Why should I advertise on BuildSite when I have a great website?
- I get leads (referrals to my website) from Arcat, 4specs, and others. I get fewer leads and referrals from BuildSite. How can BuildSite be more valuable to my sales efforts than these other companies?
- Our products are almost always in the spec. Why should submittals matter to manufacturers?
I am a manufacturer whose products are listed on BuildSite. How do my customers find me?
In addition to entering through direct navigation to www.buildsite.com, customers reach BuildSite through search engines like Google. Our weblogs show that very specific, technical search terms often bring traffic to our website. These searches provide a great opportunity to add visibility with advertising that puts you at the top of the manufacturer and product category list.
I have a great website. Why should I list my products on BuildSite?
Contractors need information from multiple manufacturers when completing a job. Submittals on BuildSite access up to 12 manufacturers, with a median of 5 manufacturers.
Can BuildSite link directly to my site?
We provide links to manufacturer websites on our manufacturer contact pages. However, we house product data on our server because customers want to download data sheets from multiple manufacturers without having to go to multiple websites.
I have a distributor network. How can people find where to buy my products?
The BuildSite Distributor Directory allows users to enter their zip code and find suppliers in their area. We highly recommend manufacturers include their distributors in our directory listing.
How will my products be displayed with BuildSite Advertising?
To find out how products are displayed, Take a Product Tour of BuildSite Advertising.
What Advertising options are available?
BuildSite provides three primary communication options for advertisers: Product Match, Systems, and Company. To find out more, contact us to schedule a presentation.
We are in a tough economic climate. Why should I advertise on BuildSite when I have a great website?
Internet marketing is all about using multiple channels to reach and engage customers. Some customers know you and will come to your website directly. Others, especially younger buyers, may not know you at all. As your focus changes from cost-cutting to revenue growth, you’ll want to reach buyers in as many ways as possible, and BuildSite should be one of your key vehicles to do so.
I get leads (referrals to my website) from Arcat, 4specs, and others. I get fewer leads and referrals from BuildSite. How can BuildSite be more valuable to my sales efforts than these other companies?
Remember those piles of business cards you once brought back from trade shows? Leads are nice; qualified buyers are better.
BuildSite stores your product information on our servers so users can integrate your data with messages, submittals, and designs. Because we satisfy customers’ search and workflow needs, we engage them later in the sales cycle – primarily at the time of purchase. Hits on BuildSite occur at the bottom of the sales funnel, not at the top. This makes a “hit” on BuildSite worth far more than a lead. In addition, we are continually working to bring more and more of your website to our user base so you reap the benefits both on your site and on ours.
Our products are almost always in the spec. Why should submittals matter to manufacturers?
If your products are always in the spec and you have no competitors, submittals remain an important customer touch point. In most cases, however, you are listed in the spec along with products from your competitors. This presents a great opportunity to stand out from the crowd by saying your product meets the detailed criteria in the spec and is right for the job.
On public sector jobs or others with performance specifications, brands and products may not be included. This puts a real premium on communication.